Landing Page Design
High-converting single pages designed specifically for ad campaigns and lead generation.
Stop Burning Money on Ads
Every wasted click is money you worked hard for, evaporating. It’s frustrating to know you’re paying for attention but losing it in the first 2 seconds.
Clicking an ad takes effort. If a user clicks your Facebook or Google ad and lands on your generic homepage, you have wasted that click. They get overwhelmed by unrelated options, navigate to your “About” page, get bored, and leave.
You paid $30-50 for that click. And you sent them to a page that wasn’t designed to convert.
You need a Landing Page.
A landing page has one job: Get the lead.
Real Results: A Client Story
A roofing company was paying $45/click on Google Ads, sending traffic to their homepage. Their conversion rate was 2%—industry average.
After building a dedicated Victus landing page:
- Quality Score improved from 5 to 8
- CPC dropped to $28/click (38% savings)
- Conversion rate jumped to 4.5%
Same budget, 125% more leads. The landing page paid for itself in the first week.
The Victus Landing Page Formula
1. The Hook (Above the Fold)
We confirm the promise made in the ad immediately. If the ad said “Free Roof Inspection,” the headline says “Book Your Free Roof Inspection.” No confusion.
The psychology: Visitors need to know they’re in the right place within 2 seconds. Any hesitation = bounce.
2. The Value Stack
We list exactly what they get, using bullet points for skimmers. We focus on benefits, not features.
- “Triple-pane glass” is a feature.
- “Lower electric bills” is a benefit.
What they’re thinking: “What’s in it for me?” We answer that question immediately.
3. Social Proof & Trust
We strategically place testimonials, badges, and trust icons near the call to action to reduce friction.
The psychology: Right before they commit, doubts creep in. “Is this legit?” Social proof neutralizes that hesitation.
4. The One-Way Street
Our landing pages do not have a navigation bar. There is no “Blog” link. There is no “About Us” link. There are only two options: Convert or Explain Why Not.
Every link is a leak. We plug them all.
Speed = ROI
Ad platforms like Google actually charge you less per click if your Quality Score is high. A huge factor in Quality Score is landing page experience and speed.
- Using a Victus Custom Landing Page raises your Quality Score.
- Higher Quality Score = Lower Cost Per Click (CPC).
- Not only do you convert more leads, but you pay less for the traffic.
It literally pays for itself.
Perfect for:
- Google Ads (PPC) Campaigns
- Facebook / Instagram Offer Runs
- Email Marketing Blasts
- QR Code Direct Mailers
- Seasonal Promotions
Stop sending paid traffic to pages that weren’t built for conversion.