Website Redesign

Is Your Website Costing You Sales?

There’s a moment when you pull up a competitor’s site and feel that pit in your stomach. Their site looks clean, modern, trustworthy… and yours looks like it was frozen in time.

Customers notice. And they make judgments in 0.05 seconds.

A website has a shelf life of about 3-5 years. Design trends change, technology advances, and user expectations rise. If your site looks like it was built in 2015, visitors assume your business is outdated too.

The “Hidden” Costs of an Old Website

1. Mobile Friendliness Older sites were often built for desktop first. Today, 70% of your traffic is mobile. If they have to pinch-to-zoom, they’re gone.

2. Trust Factor Users judge your credibility in 0.05 seconds. A dated design screams “risky” to a modern consumer. Would you hand your credit card to a site that looks like a MySpace page?

3. Conversion Leaks Old sites often have broken forms, buried phone numbers, and unclear calls to action. Every confusion point is a customer lost.

The Cost of Inaction

Every month with an outdated site is a month of first impressions that favor your competitors.

Let’s quantify it: If your old site converts at 1% and a modern site converts at 3%, and you get 1,000 visitors/month with a $5,000 average job value:

• Old site: 10 leads × 30% close rate × $5,000 = $15,000/month
• Modern site: 30 leads × 30% close rate × $5,000 = $45,000/month

That’s $30,000/month you’re leaving on the table. The redesign pays for itself in Week 1.

The Redesign Process: Evolution, Not Destruction

Many business owners fear a redesign will tank their SEO. This is a valid fear if you hire amateurs. We specialize in SEO-Safe Redesigns.

1. The Audit

We crawl your existing site to map every single URL. We analyze your current keyword rankings and traffic sources. We know exactly what is working and what isn’t.

We don’t break what’s working. We enhance it.

2. The 301 Redirect Strategy

We don’t just delete old pages. If we change a URL structure, we set up proper 301 redirects so that any link pointing to the old page passes its “juice” to the new one. You don’t lose your hard-earned authority.

3. Content Upgrade

We don’t just copy-paste your old text. We refresh it. We optimize headings, improve readability, and add stronger calls to action.

Fresh content + modern design = SEO boost, not regression.

4. The Switch

We launch the new site on a staging environment first for your approval. When we go live, it’s instant. Zero downtime. Your customers never see a “under construction” page.

Modernize Your Digital Storefront

Your website is your 24/7 salesperson. If they looked tired and sloppy, you’d fire them.

Treat your digital presence with the same standard. Let’s build a site that represents the quality of work you actually do.